One idea a week, free
One email, every Monday
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Starts Monday, January 4 — free

What if your best idea this year starts with a question?

Every week we send one concept worth thinking about and one small quest worth doing. That’s the whole thing.

Free, one email a week — starting Monday, January 4.

FIRST CARD
January 4

One concept, and two reflection questions with no correct answer. The first lands on Monday morning.

YOUR QUEST

And one small quest worth doing — ten minutes, usually. Fifty-two of them, one a week, free.

CuriosityBrevityFailureJoySpontaneityHeritageHumilityBalancePowerWisdom

Start your quests today!

One field, one tap. Free forever, one email a week.

Three steps. That’s the whole ritual.

01
Monday, it lands

One concept, two reflection questions, one everyday quest. In your inbox every Monday.

02
Keep it in sight

Pin it, star it, screenshot it. The concept works on you quietly all week.

03
Do the quest

Ten minutes, usually. Or invent your own — that’s the best possible outcome.

How people actually use it

The !deaspirations deck in its box

We read the card out at Monday standup and the whole team takes the quest together that week. It’s the only recurring agenda item nobody tries to cancel.

Team lead · agency partner

I kept the card propped against my monitor all week. By Thursday I’d usually done the quest without really deciding to.

Longtime deck user
WHY IT EXISTS

Great ideas rarely arrive by luck. They come after contemplation, discovery and play — the three things a full week squeezes out first.

This exists to put a little of each back in, one week at a time.

From the introduction to the original deck, by Shane LukasRead the backstory

A new concept, every week.

Start with this week’s. It’s free, it’s one send, and you can walk away whenever you like.

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